The family farm La Cabaña, owned by the Ortiz family for the second generation, has also been their home since 2009. It is located in the picturesque hills with breathtaking views of the surrounding towns and villages. Coffee cultivation in this family was started by Libardo Ortiz, who led his children to a love of coffee. His son William Ortiz is a passionate experimenter who specialises in various fermentation processes, including lactic and carbonic fermentations. His brother Julian focuses on the business side and runs his own coffee processing station under the Finca Kaizen brand.

William represents the third generation of coffee growers in the family. At the age of 15, he began to educate himself in the field of selective coffee, attending courses aimed at improving the quality of production. In the past, William faced challenges related to coffee prices and limited rural development opportunities, which led him to consider leaving farming. Gradually, however, he discovered a deep interest in improving coffee and found added value in experimental fermentation processes, which is beginning to yield the first positive results.