Cooperation with Zrno Zrnko
Dos Mundos & Zrno Zrnko Cooperation
How it all started
The cooperation with the Zrno Zrnko bakery chain started at the beginning of 2021. At that time, plans were being made to open the first branches and the owners Ondřej Kuchař and Jakub Štefeček and their team were looking for a suitable supplier of coffee and technology for its preparation. After establishing contact and through a series of many emails, phone calls, meetings and of course cuppings, we worked together to create the specific idea of their own coffee blend, coffee machines and grinders for each coffee place and the actual offer for customers.
A few weeks before the opening of the first branch, the selected coffee beans had arrived at the roastery, which we then roasted and blended in several variations. During the final tasting, where we prepared the blends as espresso and their milk variants, the Zrno Zrnko team chose the ideal and final combination. Then all we had to do was design the labels for their own bags and Blend No.1 could see the light of day.
In the last (but no less important) stage of preparation, the staff was trained by our experienced baristas. During this training, they not only got to know the selected coffee blend in detail, but also learned how to work on professional technologies, which they also use at the branches themselves.
In September 2021, Prague's Nusle area was bursting with fresh pastries and coffee and the first and flagship bakery café in Čestmírova Street officially opened. Within a few weeks, it was followed by branches on Senovážné náměstí, Brumlovka and Holešovice. Since then, two more establishments have been added - on Tylovo náměstí and directly on Dejvická Street.
However, their journey is far from over. This autumn Zrno Zrnko celebrates its second birthday and plans for the future are big. Not only about them, but also about the cooperation with our roastery and the ideal combinations of pastries and coffee, we talked more closely with one of the owners, Ondřej Kuchař.
Ondřej Kuchař, co-owner and founder of Zrno Zrnko bakery
How did the idea to open a chain of Zrno Zrnko bakeries come about?
I have a partner, Jakub Štefeček, and we came up with it and brainstormed it together. It took us about half a year to put together the concept, when Jakub longed for cafés, I longed for a bakery, and finally, we came up with the concept that combines both.
How did you find this space and the main center of the bakery here in Nusle?
Finding a place in the wider center of Prague is not easy, especially when we wanted it to be around 1000m². So we searched normally on real estate websites. This was the umpteenth version and we liked the fact that we could fit in here, that there is a beautiful yard and it's close to everywhere.
Today you already have 6 branches. Was it planned to have so many from the beginning? And is this the final number or are you planning more?
From the beginning, the plan is that we will have ten to twelve branches. We'll see what life brings. Now we have six. Next year will be seventh for sure and the year after will be eighth and ninth, so we're continuing as planned.
Was it important for you to prepare quality coffee from the beginning?
Hundred percent. We thought "we would make excellent pastries". We make quite a lot of bread and then the sweet stuff. You can have coffee with every sweet. People like to drink coffee, we like to drink coffee ourselves, so it's a logical choice. Even though when we are a brick-and-mortar store and people come to us, they smell the pastries and the coffee smells there too, or they go to buy pastries and can take coffee with them, it all works together.
How did you discover the Dos Mundos roastery?
We got to you thanks to a colleague and a barista, Tomáš Dlask, who knew you and who started with us. He helped us get it going. I wanted to make a selection process. We chose three or four roasteries for that tender. We wanted them to be roasters that make specialty coffee, of course, we wanted them to be Czech companies. We approached all the roasteries, we got offers, we visited them, we tasted the coffee. We compared the service, the impression of care, and also the understanding of our business plan, because after all, our coffee has some specifics that we specified at the beginning.
What do you appreciate most about this collaboration?
What I appreciate most about working with Dos Mundos is that they understand our concept, they understand our business quite well and they understand that we are not here for you, but you are here for us. Dos Mundos is our supplier, so we are the ones with the vision and we should say what coffee we want. Sometimes it can be different. I have experienced with some other roasteries that they told us "this is how you should do it". But we know how we want to do it. Dos Mundos hears this and does it with us. So it's kind of a cooperative collaboration and I think it works well.
How would you describe your Zrno Zrnko coffee blend?
We are making the fourth version of the Zrno Zrnko blend, and we will probably be making the fifth version soon. The brief for the blend was that it should be a specialty coffee, that it should be an excellent coffee, and that it should work perfectly in milk because of course 75 % of coffees are sold in milk. At the same time, when we drink it as an espresso, it still tastes like very good coffee, which even coffee connoisseurs and my mother can drink. I mean, the goal was, when the mother comes, she doesn't say "oh my god, that's sour". Coffee connoisseurs would say that has the fruity aroma and peach flavor and so on. We know that those customers come to us largely for pastries, so we don't want to irritate them with something extreme. At the same time, we didn't want to have Italian coffee because that would be too simple, first of all. Secondly, the coffee culture in the Czech Republic tends towards fruitier and finer coffees, and customers appreciate that.
Which coffee and pastry do you think go best together?
I think the best combination in terms of coffee is a croissant or croissant dough, which are croissants, pain au chocolat, or the crafin which is such a French classic to have the croissant and simply some milky coffee with it. However, for example, Moravian kolac or Czech kolac with espresso, on the contrary, where you already have the milk in the cottage cheese, that is also a perfect combination.
My favorite duo in winter is pain au chocolat and espresso and in summer cold brew and a croissant or something lighter.
What is your biggest bestseller from sweet stuff and bread?
The biggest seller of baked goods is the Moravian kolac, which is a kolac with cottage cheese inside and some fruit on top. Then croissants and pain au chocolat. It varies depending on the location of our bakery, because where there are more foreigners there are more croissants because it is international and they know it. Where Czechs go, there are more kolaces. Of the bread, by far the most sold are "Ctyrka" ("Four"), which is our signature bread. It is simple in its composition, but very complicated in its preparation. It is made for 24 hours from wheat yeast, and it contains four types of flour, which is why it is called "four". But at the same time, since there are no spices or seeds, it goes well with everything.